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Adviser Guides

Reading a nonprofit intelligence profile in five minutes

A smiling man reading from a laptop in a cafe

Start with the verification level, not the score

Every organization's profile leads with its current step on the five-level verification ladder — `Listed`, `Identity Verified`, `Organization Verified`, `Funding Ready`, or `Impact Reviewed`. Read this first, and read it as a description of what's on file, not a rating. `Listed` means an organization has created a profile and nothing more; `Impact Reviewed` means it has cleared documentation checks across governance, impact measurement, fundraising infrastructure, and financial systems. Neither level says anything about program quality on its own.

Then look at the Readiness Score breakdown

Below the headline level sits the Readiness Score, broken into four categories. This is the more useful section for a five-minute read: rather than treating the total as one number, scan which category is weakest. An organization strong on Governance and Impact measurement but thin on Financial systems is telling you something specific — worth a direct question in conversation rather than a reason to move on.

The Alignment Score is about fit, not quality

If you're viewing a profile through a funder's search, you'll also see an Alignment Score — how closely this organization's cause area, geography, and current Funding Priority match the search that surfaced it. It's easy to mistake a high Alignment Score for an endorsement of the organization's quality; it isn't one. It only says the organization is a close match for what was searched for.

Check for a current Funding Priority

A published, current Funding Priority is the clearest signal that an organization is actively seeking a specific kind of support right now, rather than passively maintaining a profile. Its absence isn't necessarily a red flag — some organizations are between funding cycles — but its presence tells you exactly what to ask about first.

What to ask next, not what to assume

The profile is a starting point for a conversation, not a substitute for one. The most useful five-minute read ends with two or three specific questions worth raising directly with the organization — about the readiness gap you noticed, or the funding priority's timeline — rather than a decision made from the profile alone.